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Posted on April 9, 2021

To crossword in a time of crisis

In 2020 Britain was gripped by a “totally unheard of” jigsaw puzzle mania. Sales reached £100 million, up 38% on the previous year. The German toymaker Ravensburger proclaimed “stellar growth” in the UK, with its chairman, Clemens Maier, suggesting puzzles had helped “lots of people find a balance in their lives, especially in a time of crisis”. But

Posted on April 8, 2021

How can businesses build trust with their customers?

How much faith do you have in the brands you use? I admit to heavily overcomplicating new purchases by reading through tens of customer reviews and then cross-checking these against what I hope to be independent blogs or newspaper reviews. I feel exhausted just thinking about it! I hadn’t given much thought to why I

Posted on April 6, 2021

Procrastinating? Write a book

Raise your hand if you’ve felt less productive than usual during lockdown. I’m going to go out on a limb here and assume you probably didn’t physically raise your hand, but you were thinking “yes”.  For many, despite having extra time on their hands, the repetitive cycle of eat, watch TV, procrastinate about doing the

Posted on April 1, 2021

Recovering from a year of isolation

If you type ‘effect of the pandemic…”, “effect of Covid19…”, or “effect of lockdown…” into Google, the top suggestion always ends in “on mental health”.  A report from the Office for National Statistics (ONS) highlights that in late March 2020, 49.6% of people reported strong feelings of anxiety and anxiety scores averaged at 5.2 out of 10,

Posted on March 31, 2021

How will the pandemic affect children long term?

The pandemic has taken a toll on us all, but with the end now possibly in sight, what will be the long-term effects left on our children?  A report from Ofsted in November 2020 suggests that children have been the hardest hit by the pandemic and lockdown periods over the past year, with findings that pupils have

Posted on March 30, 2021

Celebrate your pet for an entire month this April

Have you heard about the ‘lockdown puppy’, or ‘pandemic puppy’ craze? Whilst there are those of us, like myself, who found themselves locked down with a new puppy unintentionally, others have brought home a new member of the family because of the recent lockdowns in the UK.  According to the BBC, online searches for the term “buy

Posted on March 26, 2021

Yet more reasons for organisations to “go green”

League Two club Forest Green Rovers are punching well above their weight in the world of marketing and PR. Based deep in Gloucestershire, the team recently drew mainstream press attention after announcing its players would soon wear shirts made from used coffee grounds and recyclable plastic bottles. In 2017, the team was recognised by FIFA as being the “greenest

Posted on March 25, 2021

What we can all learn from Roger Federer

“ROGER FEDERER IS THE GOAT” – This was recently chalked up on the wall in a local park. Quite unexpected, really, as park graffiti is usually a lot less flattering. Type “Why is Roger Federer” into Google and the search predictions include: “so good”, “so popular” and “a good role model”. It’s all very complementary.

Posted on March 24, 2021

Is it time to Feng Shui your remote working space?

Turbocharged by the pandemic, the shift to remote working looks set to stay. This cultural shift is reflected in large organisations, such as the John Lewis Partnership, announcing they will move to a “blended” working model for their head office staff. This will offer colleagues flexibility in where and how they work, such as carrying

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