Posted on
Why mentoring is a two-way street
Did you know that the original “Mentor” was in fact a loyal friend and counsellor in Homer’s epic poem, “The Odyssey”? Skipping to the modern day, the valuable support and guidance offered by a professional mentor cannot be underestimated. This is particularly true for young people starting out in the workplace and trying to decide…
Posted on
Robot Mascot vs. The curse of poor communication
Do you have a job title that you’ve given up even trying to explain to friends and family? Then spare a thought for the entrepreneurs and business owners whose viability depends on convincing investors that they’re the ones to back. All too often its poor communication rather than a bad idea itself that prevents companies from getting…
Posted on
How Rubik’s harnessed the brighter side of 2020
When Professor Ernő Rubik first developed his eponymous Cube, originally intended as a learning tool for architectural students, the internet as we know it and our digitally connected lives would have seemed something out of the movies. However, 2020 was something of a PR triumph for this unassuming little Cube. Officially introduced to the world…
Posted on
Media trends review 2021
The latest media trends survey from the Reuters Institute at Oxford University predicts that 2021 will be “a year of profound and rapid digital change” as we look to emerge from the Covid-19 crisis into a world where “the physical and virtual coexist in new ways.” Encouragingly, almost three-quarters (73%) of media leaders reported feeling confident about…
Posted on
The art of negotiation in PR and everyday life
There’s no doubting that negotiation is important across the board: assigning the household chores, coaxing a toddler, pitching a workplace promotion, renewing your internet provider, the evening’s Netflix choice, buying a property, trying to wangle a best offer on eBay… it goes on and on. However, negotiation is often overlooked or simply misunderstood as a…
Posted on
Communicating between the generation gap
Did you know that being sent the goat emoji is actually a compliment? I have been reading an article on miscommunication across the generations and had to Google the opening reference. The dawning realisation that I’m creeping up the age brackets. So anyway, the goat emoji. It means you’re super talented, the ‘Greatest Of All…
Posted on
From digital minimalism to deep work
Are you an adherent of Marie Kondo? A keen lover of decluttering? Does an empty work surface bring you incomprehensible joy? Then maybe it’s time to apply these principles to your technological life. Digital Minimalism: On Living Better with Less Technology was released early last year by Computer Science professor, Cal Newport. Greatly condensed, the premise…
Posted on
How do we talk to children about the climate crisis?
As part of the recent launch of his £50m Earthshot Prize, Prince William chatted with Columbian superstar, Shakira, over video call. The singer had joined the prize council for the “green Nobel award” which will fund 50 innovative solutions to some of the world’s most pressing environmental concerns. You’d imagine that the successful singer’s two young…
Posted on
The power of the letterbox flyer
Junk mail was always something of an annoyance. Its short life spanning the journey from the letterbox to the recycling bin. Maybe I’ve been too harsh. Apparently 2020 saw somewhat of a renaissance for direct mail. You may never have thought it, but it seems that the pandemic has boosted our engagement with the advertising…