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Posted on February 12, 2021

Is remote working crushing your creativity?

Video conferencing and remote working are damaging creative talent. Such is the opinion of global brand expert Martin Lindstrom. It’s something of a two-pronged attack, with both the intense schedules of Zoom calls and calendar invites and the unstimulating nature of home working up for debate. While remote working has proved a vital lifeline for…

Posted on February 11, 2021

Businesses are sharing the love this Valentine’s

Valentine’s day is no longer just “for lovers”. Whether this comes as a result of genuine inclusivity, and I do like to think so, or canny marketing, February 14th has become a day to celebrate any individual who brings joy to your life. A quick look online even reveals hampers of personalised Valentine’s dog biscuits…

Posted on February 10, 2021

Why mentoring is a two-way street

Did you know that the original “Mentor” was in fact a loyal friend and counsellor in Homer’s epic poem, “The Odyssey”?  Skipping to the modern day, the valuable support and guidance offered by a professional mentor cannot be underestimated. This is particularly true for young people starting out in the workplace and trying to decide…

Posted on February 9, 2021

Robot Mascot vs. The curse of poor communication

Do you have a job title that you’ve given up even trying to explain to friends and family? Then spare a thought for the entrepreneurs and business owners whose viability depends on convincing investors that they’re the ones to back. All too often its poor communication rather than a bad idea itself that prevents companies from getting…

Posted on January 25, 2021

How Rubik’s harnessed the brighter side of 2020

When Professor Ernő Rubik first developed his eponymous Cube, originally intended as a learning tool for architectural students, the internet as we know it and our digitally connected lives would have seemed something out of the movies. However, 2020 was something of a PR triumph for this unassuming little Cube.  Officially introduced to the world…

Posted on January 22, 2021

Media trends review 2021

The latest media trends survey from the Reuters Institute at Oxford University predicts that 2021 will be “a year of profound and rapid digital change” as we look to emerge from the Covid-19 crisis into a world where “the physical and virtual coexist in new ways.” Encouragingly, almost three-quarters (73%) of media leaders reported feeling confident about…

Posted on January 19, 2021

The art of negotiation in PR and everyday life

There’s no doubting that negotiation is important across the board: assigning the household chores, coaxing a toddler, pitching a workplace promotion, renewing your internet provider, the evening’s Netflix choice, buying a property, trying to wangle a best offer on eBay… it goes on and on. However, negotiation is often overlooked or simply misunderstood as a…

Posted on January 18, 2021

Communicating between the generation gap

Did you know that being sent the goat emoji is actually a compliment? I have been reading an article on miscommunication across the generations and had to Google the opening reference. The dawning realisation that I’m creeping up the age brackets. So anyway, the goat emoji. It means you’re super talented, the ‘Greatest Of All…

Posted on January 8, 2021

From digital minimalism to deep work

Are you an adherent of Marie Kondo? A keen lover of decluttering? Does an empty work surface bring you incomprehensible joy? Then maybe it’s time to apply these principles to your technological life. Digital Minimalism: On Living Better with Less Technology was released early last year by Computer Science professor, Cal Newport. Greatly condensed, the premise…

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